Browsing: Media News

Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers.…

John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a…

Publishers with affiliate operations are entering the holiday shopping cycle with a blunt new reality: Organic search is no longer…

A few weeks ago, I reported on the new frameworks we’re starting to see in publisher-AI relationships. Publishers are currently…