Browsing: Ad Tech Industry News
Yahoo is building out a range of new AI-powered tools within its demand-side platform, or DSP, for mid-market, performance-focused advertisers.…
The programmatic supply chain may be headed for a reset—one where buyers no longer toggle between dashboards, stitch together vendors,…
Jeff Green, CEO of The Trade Desk, purchased roughly $148 million worth of the company’s stock earlier this week, according…
John Gentry, a longtime advertising executive and the chief executive officer of supply-side platform OpenX, died Wednesday evening after a…
The numbers$90.2 billion — Google’s revenue in the first quarter, beating analysts’ projections of $89.1 billion. The first-quarter revenue represents…