Starbucks launches technology to aid visually impaired at U.S. stores

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Starbucks Corp. said Monday that it has launched a new service, Aira, designed to aid the visually impaired in U.S. stores. Developed by Aira Tech Corp., the service provides those who are blind or have low vision with visual information, such as the layout of a Starbucks location, through a smartphone app. Starbucks tested Aira in seven U.S. cities earlier this year, including at the Washington D.C. signing store. This summer, Starbucks will bring Braille and large print menus to stores in Canada and the U.S. Starbucks stock has rallied 54.8% over the past year while the S&P 500 index has gained 45.4% for the period.Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on this news.

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Source: forextv.com

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