According to Grand View Research, the global freeze-dried candy market size is expected to reach $2.4 billion by 2030.
Gill said the brand will measure the success of the campaign by looking at social conversation, sales, emotional response, and consumer sentiment.
Last year, Skittles refreshed its packaging and logo.
“With our customers being stimulated by many aspects throughout their lives, we wanted to make sure that we have a mechanism to tell our stories in a clear way,” Mars’ global portfolio vp Armando Reyes told ADWEEK at the time. “Our packaging needs to play a stronger role in this storytelling.”
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