The campaign makes a point that if you have something to celebrate, no matter how small, Sizzler has just the thing to make it feel big. Customers can score a free “We Goin’ Sizzler” sundae with any meal purchase now, and for a limited time it comes in a collectible baseball helmet bowl.
![Before Jodie Sweetin uttered her “how rude” catch phrase on Full House, she was shoveling shrimp into her mouth in a commercial for Sizzler. Over 35 years after Sweetin made […]](https://static-prod.adweek.com/wp-content/uploads/2023/07/mischief-aor-sizzler-2023-640x360.jpg)
“If hauling Randy out of retirement to give this losing team the taste of winning feels completely over the top, well that’s because it is. But that’s how much Sizzler believes in democratizing that feeling of the win—no matter how big or small,” added Kevin Mulroy, ecd and partner at Mischief, in a statement.
There is also a landing page for the “Hungry for the Win” campaign.
Mischief won the Sizzler business last year and launched new work with nostalgia, bringing in Full House actor Jodie Sweetin, who starred in the chain’s 1987 commercial, which is referenced in the work.
Mischief recently won the business for Carter’s children’s apparel and earlier this year landed MGM Resorts.
