Seven Bucks Companies, the business founded by Dwayne Johnson and Dany Garcia, has hired former Unilever and SheaMoisture exec Cara Robinson as its first chief brand officer.
In the new role, Robinson will oversee growth, brand strategy, and creative direction accross the company’s brand portfolio, which includes Teremana tequila, men’s grooming brand Papatui, energy drink business Zoa and Project, and Project Rock, an apparel range backed by Under Armour.
Robinson was most recently CEO of beauty and wellbeing for Unilever North America, where she spearheaded a $2 billion portfolio including Dove, SheaMoisture, and Vaseline.
Prior to that the exec was CEO for the SheaMoisture brand. Her 25-year career spans commerial, marketing, and operational leadership roles for brands including Cliquie, Nars, and Johnson & Johnson.
“Cara brings an exceptional combination of strategic vision, brand-building expertise, and proven
leadership to Seven Bucks,” Johnson said in a statement.
The WWE wrestler-turned-entrepenuer and actor added: “Her track record of transforming iconic brands and driving meaningful growth aligns perfectly with our mission to create authentic, innovative content and consumer experiences. I’m thrilled to have her on our team.”
In a statement, Robinson said she’d level her CPG experience to help Johnson and his team “shape and scale a diverse portfolio of brands,” while “staying true to the authenticity and passion that define everything Seven Bucks creates.”
“I can’t wait to get started,” she added.
At the moment, Johnson fronts many of his own brand campaigns, including a recent one for Papatui ,which expanded into fragrance in 2025.
