We’ve already said that brand deals are increasingly requiring creators to use Manychat. But now? We’ve got receipts. Hard numbers. Names you know. Brands you love. Marketers with the clout to make or break campaigns saying, “Yeah, if you’re not automating with Manychat, you’re doing it wrong.”
And lately, they’re not just suggesting Manychat. They’re flat-out requiring it and writing it into contracts, making it a condition of the deal.
So let’s put down the “maybe”s and “someday”s and take a victory lap with the brands and creators proving this works — at scale.
Notion Makes it Normal
Danielle Ito, Head of Influencer Marketing at Notion, dropped Manychat into her interview with the “Link in Bio” newsletter as if it were the most obvious thing in the world.
“I typically encourage creators to put [links] in the comments. Tools like Manychat are a great hack for the link problem, as well,” Ito said.
Translation: If Notion’s influencer team is recommending creators use us as casually as they’d recommend a tripod, we’re no longer a shiny add-on. We’re table stakes.
And that’s the big shift: the minute a tool stops being “a hack” and starts being “just how things get done,” it’s here to stay. Notion is building a blueprint for how creator collaborations should actually work. And Manychat is now part of the default playbook.
Base44’s 2,000% mic drop
Numbers talk. And these numbers yell.
Sarah Adam, Head of Influencer Marketing at Base44, pulled data from 350 sponsored Instagram reels across the past six months. The difference? Whether or not creators used Manychat.
Here’s what she found.
- With Manychat: 326 comments per reel (average)
- Without: 22 comments per reel (average)
- That’s a 2,000%+ increase in engagement.
And when you line up reels with the same reach (around the 100K view mark), it gets even clearer:
- 9 reels with Manychat: 529 comments each
- 11 reels without: 21 comments each
Call it the “comment-to-DM effect.” It’s repeatable, measurable, and wildly effective.
Teachable’s Creator Partnerships go All-in
If you’re Teachable, the platform literally built for helping people monetize their expertise, you don’t mess around with engagement gimmicks. You find what works, and then you scale it.
Kelly Song, Creator Partnerships at Teachable, bakes Manychat into campaigns. Her team has been telling IG creators to prompt comments like “TEACHABLE” or “PLAYBOOK” so followers get a free resource sent straight to their DMs.
And the results? One highlight: Data Science Gal generated hundreds of Manychat comments just a few hours after going live.
Kickstarter + QuickBooks: Mandatory, Baby
Sometimes brands don’t even leave it up to choice.
Brandon Smithwrick, former Director of Content & Creative at Kickstarter and now a Creatorpreneur & Founder, shared that for a collab with QuickBooks, using Manychat wasn’t optional. It was written into the deal.
“I partnered with QuickBooks/Mailchimp, and using a Manychat integration was included in the creative brief. It was the first time I saw this, but I thought it was so smart; engagement was far beyond any other partnership, and now I try to use Manychat for all content going forward.”
Imagine that. A household-name brand saying, “We’re paying you, but only if you bring automation to the table.”
That’s where we’re headed.
Jenna Kutcher: From Brand Deal Clause to Email List Empire
Here’s where it gets really fun. It’s not just brands like Notion or Teachable mandating Manychat. Creators themselves are turning it into a money-machine sidekick.
Take Jenna Kutcher. She’s built a seven-figure business off a Craigslist camera (and a lot of mac and cheese). She also happens to be one of the loudest voices saying: “Hey, don’t just use Instagram to look pretty — use it to own your audience.”
- She uses comment-to-DM automations to deliver freebies like her Modern Course Creator Playbook.
- She converts those freebie-grabbers into email subscribers she actually owns (no algorithm roulette).
- And she plugs the same automations into affiliate promos, TONIC website template deals, and her own launches.
The result? Followers go from “liking her posts” to paying customers without her lifting a finger in the DMs.
Brands love this because it proves she can turn attention into action. As Jenna herself put it: “Entrepreneurs and business owners like myself are using it to drive better engagement, have more personalized conversations that matter, and convert followers to subscribers (and buyers!).”
Which makes her the perfect bridge between creator success stories and brand deal requirements. Manychat isn’t some hoop you jump through — it’s leverage.
Why Brands are Obsessed
Let’s pause. Why are these brands making Manychat non-negotiable?
Three reasons:
- It makes them more money. Automated replies convert 8x better than “link in bio.”
- It scales without burnout. Creators don’t have to respond to hundreds of comments manually.
- It’s proven. Brands are seeing engagement spikes they can’t ignore.
And Creators? They Win, Too
This isn’t just about the brands. For creators, Manychat is becoming leverage.
- More engagement = more negotiating power.
- More conversions = higher rates.
- More time = more content, more deals, more freedom.
Some influencers are even charging more after adding Manychat to their arsenal.
Brand deals without automation are on borrowed time. Audiences expect instant replies. Brands demand measurable results. Creators want scalable income.
Manychat sits at the center of all three.
So yeah. If your brand deal doesn’t require Manychat yet, just wait. The writing’s on the wall.
Thank you, Champions
This blog post isn’t about us. It’s about the Danielles, Sarahs, Kellys, Brandons, and Jennas of the world proving it works. If you’re one of the people making this shift happen, share this. Keep the receipts coming.
Because the more we highlight what’s working, the faster the entire creator economy levels up.
Want this kind of engagement on your campaigns? Start building it in.
