March 23rd, 2026 – Tel Aviv, Israel
Playnance has introduced the first Democratic Social Gaming Protocol, a new model for decentralized, participation-driven digital economies.
In an industry where platforms are built to profit from user activity, Playnance introduces a fundamentally different approach: a system where users can participate in protocol-based rewards linked to network activity.
Powered by GCOIN, the protocol reimagines how social gaming platforms operate by aligning users, partners, and token holders within a shared economic framework. At its core is a powerful idea: a system where the community actively participates in the ecosystem rather than remaining passive users.
Traditional platforms are designed to extract value from user activity. The Playnance protocol aims to flip that model. Economic activity flows across the ecosystem, allowing participants to take part in the network’s growth through protocol-driven mechanisms rather than remaining passive consumers. With this approach, Playnance is driving a structural shift toward decentralized entertainment economies and bringing the global social gaming industry on-chain.
The protocol combines Web2 simplicity with Web3 infrastructure. Users interact through a seamless interface while the underlying mechanics run fully on-chain. Transparent, provably fair systems replace opaque operator control, introducing a new level of trust to social gaming environments. Every interaction flows through GCOIN, directly linking user activity to network participation and protocol dynamics.
This dynamic is already reflected in Playnance’s staking program, with over 1.3B GCOIN staked and more than 58M GCOIN in the staking rewards treasury. As ecosystem activity grows, so does the reward treasury, reinforcing a system where participation can be rewarded through network-driven distributions.
“Today, we are introducing a new protocol that redefines the rules of the social gaming industry,” said Pini Peter, CEO of Playnance. “For decades, the gaming industry was built to profit from players. We are changing that with a community-first protocol as its core. We are leading a global shift toward a decentralized, fair, and transparent entertainment economy. This marks the beginning of a new era.”
The model is already operating at scale through Playnance’s Be The Boss program, where more than 3,000 partners form a global network of operators running their own gaming environments within the ecosystem, collectively generating over $2.3 million in earnings to date, as part of more than $5.3 million generated across the Playnance ecosystem. This creator-driven framework positions Playnance as the Shopify of social gaming, enabling a new generation of entrepreneurs to launch, promote, and scale platforms while driving traffic into the broader Playnance ecosystem.
About Playnance
Founded in 2020, Playnance is a Web3 infrastructure company developing live, non-custodial, on-chain products designed to onboard mainstream Web2 users into blockchain environments. The company builds consumer-facing platforms powered by shared wallet systems and high-volume on-chain execution, currently processing approximately 2 million transactions per day. Playnance focuses on removing friction between user experience and blockchain infrastructure by abstracting complexity while maintaining full on-chain transparency and non-custodial architecture.
Contact
Chief Marketing Officer (CMO)
Sarah Peter
[email protected]
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