Close Menu
  • Home
  • Altcoin
  • Bitcoin
  • Crypto
  • Forex
  • Online Money
What's Hot

op return – What is the justification for allowing multiple OP_RETURN outputs per transaction in Bitcoin Core v30?

October 4, 2025

Highest Lowest MT4 Indicator – ForexMT4Indicators.com

October 4, 2025

Google Search serving issue in some locales

October 4, 2025
Facebook X (Twitter) Instagram
  • Altcoin
  • Bitcoin
  • Crypto
  • Forex
  • Online Money
Facebook X (Twitter) Instagram
Cointelegraphe
  • Home
  • Altcoin
  • Bitcoin
  • Crypto
  • Forex
  • Online Money
Cointelegraphe
Home»Online Money»Meta unveils Event Coverage stats for advertisers
Meta unveils Event Coverage stats for advertisers
Online Money

Meta unveils Event Coverage stats for advertisers

adminBy adminJuly 15, 2024No Comments2 Mins Read
Share
Facebook Twitter LinkedIn Pinterest Email


Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission.

Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and sent to Meta, potentially improving ad targeting and performance measurement.

The details:

  • The “Event Coverage” feature shows the total count of browser and server events sent to Meta.
  • It’s accessible through the Events Manager in Meta Business Manager.

Best practices:

  1. Use both sources: Meta recommends sending events from both the browser Pixel and Conversions API.
  2. Compare counts: Server events should equal or exceed browser events.

How to access:

  1. Open Events Manager in Meta Business Manager
  2. Navigate to events “Overview”
  3. Choose a specific event
  4. Click “View details”
  5. Select “Event coverage”

First seen. We came across this update on Bram Van der Hallen’s LinkedIn:

Screenshot 2024 07 15 At 13.32.58Screenshot 2024 07 15 At 13.32.58

What to watch. How advertisers will use this new information to optimize their campaigns and data collection strategies.


Add Search Engine Land to your Google News feed.    Google NewsGoogle News


New on Search Engine Land

About the author

Anu AdegbolaAnu Adegbola

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with

 delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

 

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

 

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.



Source link

advertisers Coverage Event Meta stats unveils
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
admin
  • Website

Related Posts

Google Search serving issue in some locales

October 4, 2025

Offline Thursday For Yom Kippur 5786

October 3, 2025

The Best TikTok Tools for Editing, Engaging, Cross-Posting, and More

October 1, 2025

Top Email Marketing Strategies to Grow Your Coaching Business

September 30, 2025
Add A Comment
Leave A Reply Cancel Reply

Top Insights

op return – What is the justification for allowing multiple OP_RETURN outputs per transaction in Bitcoin Core v30?

October 4, 2025

Highest Lowest MT4 Indicator – ForexMT4Indicators.com

October 4, 2025

Google Search serving issue in some locales

October 4, 2025

BTC Nears Record Highs as Total Market Cap Peaks at $4.21T

October 4, 2025
ads

Subscribe to Updates

Get the latest creative news from Cointelegraphe about Crypto, bItcoin and Altcoin.

About Us
About Us

At CoinTelegraphe, we are dedicated to bringing you the latest and most insightful news, analysis, and updates from the dynamic world of cryptocurrency. Our mission is to provide our readers with accurate, timely, and comprehensive information to help them navigate the complexities of the crypto market.

Facebook X (Twitter) Instagram Pinterest YouTube
Top Insights

op return – What is the justification for allowing multiple OP_RETURN outputs per transaction in Bitcoin Core v30?

October 4, 2025

Highest Lowest MT4 Indicator – ForexMT4Indicators.com

October 4, 2025

Google Search serving issue in some locales

October 4, 2025
Get Informed

Subscribe to Updates

Get the latest creative news from Cointelegraphe about Crypto, bItcoin and Altcoin.

Please enable JavaScript in your browser to complete this form.
Loading
  • About us
  • Contact Us
  • Shop
  • Privacy Policy
  • Terms and Conditions
Copyright 2024 Cointelegraphe Design By Horaam Sultan.

Type above and press Enter to search. Press Esc to cancel.