How To Launch, Grow, and Scale a Community That Supports Your Brand [MozCon 2025 Speaker Series]

Here’s what I’ll cover in my MozCon talk:

Social listening before you build

Before you build anything, you need to listen. Find the corners of the internet where your audience already trusts each other. I’ll show you how to find these spaces, what to look for once you’re there, and how to engage meaningfully. 

Launching your community with purpose

 Launching isn’t about creating a new space for its own sake. You want to build something rooted in shared purpose, aligned with your brand, and designed to provide value from day one.

How to grow and scale a community that supports your brand

 I’ll share how to evolve your community without losing its essence. You’ll learn how to embed your product and brand values organically, highlight member contributions, empower ambassadors, and foster peer-to-peer connections so participants feel genuine ownership.

How to measure success and show business impact

Community success isn’t always linear, but that doesn’t mean it’s invisible. I’ll walk you through measuring what matters, the signals to track, and how to translate all of that into ROI that your stakeholders understand.