How Roku and Formula E Set the Pace for Sports Streaming

“The fact that this is a generation that has known nothing but electric vehicles, so for them it’s completely natural and probably more comfortable that the car should be electric,” he said. “For much younger fans, the live experience is great in some part because of the noise, or lack thereof. Yeah. [Formula E] are successfully positioning themselves not only to capture existing motorsports fans within the core demo but, critically, the next generation of motorsports.”