Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically turns advertisers’ existing image and text assets into videos across all aspect ratios.
Driving the news. According to a notice sent to advertisers, the feature will apply to all image-only ad groups created before August 27th, with auto-generated videos beginning to serve after October 31st — unless advertisers opt out.
How it works:
- The tool pulls from current image and text assets to produce branded video variations.
- These videos are designed to extend reach across more channels and formats, optimizing for both vertical and horizontal placements.
- Advertisers can opt out or adjust settings via ads.google.com or through their Google Ads reps.
Why we care. This update automatically expands your creative library without extra production costs — turning static image ads into videos that can reach audiences across YouTube, Shorts, Discover, and more. Video formats typically drive higher engagement and performance in Demand Gen campaigns, giving brands more exposure and flexibility.
However, with the feature auto-enabled, advertisers need to review and manage their assets before October 31 to ensure the AI-generated videos align with brand standards and messaging.
The bottom line. Starting this fall, Google Ads will turn static Demand Gen creatives into dynamic video assets — broadening reach, but giving marketers just a short window to opt out.
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