“When you see an owl twerking on TikTok, the first thing that comes to mind is, ‘Oh, I haven’t done my Duolingo today.’ This approach is driving a lot of engagement for us,” chief marketing officer Manu Orssaud shared in ADWEEK’s April cover story.
Per its most recent earnings report, Duolingo earned $252.3 million in revenue in Q2, a 41% increase year-over-year, while subscription revenues rose 46%.
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