The work also features ads referencing Dove’s “Real Beauty” and “Beauty Never Gets Old” campaigns. It builds on the company’s long-running “Self Esteem Project,” an education initiative that has reached more than 114 million young people across 153 countries since 2004.
As part of this, the “Body Confident Sport” program provides resources for parents, teachers, mentors, and kids to help young girls address body and self-esteem issues as they become women.
A rally to mark the launch of the magazine will take place in New Orleans, LA and feature Dove ambassadors, including tennis legends Venus Williams and Billie-Jean King and Olympic long jump gold medalist Tara Davis-Woodhall.
Stephen Cannella, editor-in-chief of Sports Illustrated, said: “As a publication deeply committed to storytelling that showcases the power and impact athletes at all levels can have, Sports Illustrated is proud to partner with Dove, a brand dedicated to championing girls and women of all ages.”
