CBS Stations will launch its eighth state-of-the-art Augmented Reality and Virtual Reality (AR/VR) technology-driven studio at CBS Texas this evening.
CBS Texas will debut the AR/VR system on-air today, Monday, June 23, during the CBS News Texas newscast at 5 PM, led by first alert chief meteorologist McKenna King, who will guide viewers through the first immersive weather segment using the new platform.
The AR/VR-enabled studio, measures approximately 20,384 cubic square feet. CBS Stations said it “transforms storytelling by offering a dynamic, visually rich experience that brings weather to life. From hyper-realistic weather simulations to immersive storytelling environments, the technology enhances both presentation and viewer comprehension of complex topics.”
“The launch in Texas further underscores our commitment to investing in the future of local journalism,” said Jennifer Mitchell, president of CBS Stations, and CBS News and Stations Digital. “Through the expansion of our technological capabilities, we continue to deepen how we serve our communities, elevate the viewer experience and shape the future of broadcast journalism.”
“Over the past year, we’ve evolved every part of our newsroom – from refreshing our newscasts, updating our brand and building a multiplatform coverage strategy,” said Raquel Amparo, president and general manager of CBS Texas. “This technology is the next chapter and allows us to enhance meaningful content for everyone we serve.”
The launch follows the successful implementation in New York, Los Angeles, Chicago, Philadelphia, the Bay Area, Denver and Miami.
