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In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, EVP and CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to celebrating BET’s 45th anniversary, Kimberly shares how her extensive experience at P&G, Coca-Cola, and Coty shaped her approach to authentic storytelling and brand evolution. Learn how BET is pioneering change through strategic brand partnerships, streaming innovation, and a commitment to meaningful content that drives both cultural impact and commercial success. A must-listen for marketing leaders seeking to understand how heritage brands can stay relevant while maintaining…

Update (July 6, 12 pm UTC): This article has been updated to include comments from Sigil Fund partner Joe HedgeHog.Editor’s Note: This article has been substantially updated to include the denial from the UAE press office.The Open Network (TON), the blockchain platform spun out of Telegram, unveiled what it described as a new pathway to UAE residency, offering 10-year Golden Visas to applicants who stake $100,000 worth of Toncoin (TON) for three years and pay a one-time $35,000 processing fee.“Secure your Golden Visa in under 7 weeks from document submission to the Visa Office,” TON announced Saturday, detailing that its…

The Russian government is attempting to seize a gold mining firm owned by a billionaire accused of breaking a rule that bans public officials from engaging in entrepreneurial activity. The Russian Prosecutor General’s Office has filed a lawsuit to seize shares of billionaire Konstantin Strukov’s gold mining company, Yuzhuralzoloto, state-owned media Tass reports. Strukov, who has been a deputy of the Legislative Assembly of the Chelyabinsk Region for 25 years, while also the deputy chairman of the Legislative Assembly, acquired the firm through a bankruptcy procedure. He was also the company’s CEO between 1997 and June 2001 before he became…

The U.S. ISM Manufacturing PMI for June gave traders a key read ahead of the all-important NFP report. How did our USD watchlist setups for this top-tier event fare? Watchlists are price outlook & strategy discussions supported by both fundamental & technical analysis, a crucial step towards creating a high quality discretionary trade idea before working on a risk & trade management plan. If you’d like to follow our “Watchlist” picks right when they are published throughout the week, check out our BabyPips Premium subscribe page to learn more! The Setup  Event Outcome:  The June ISM manufacturing PMI report printed…

This week, we finally had an official Google update, the June 2025 core update, which seemed to have kicked in on July 2nd. We also had an unconfirmed update on June 28th, days before the core update was announced. Google Search Console updated its Insights report. Google promoted AI Mode with an animated not Google Doodle. Google is testing AI Mode in Chrome. A study from Similarweb shows that clicks from Google dropped 13 percentage points since the launch of AI Overviews a year ago. I posted the monthly Google webmaster report. Bing placed the Copilot Search tab at the…

AI-focused NEAR token slumped by 5% on Friday despite the launch of Bitwise’s NEAR exchange-traded product (ETP). The sell-off comes during a muted day for cryptocurrencies with bitcoin also falling back from its test of a new record high.The launch of Bitwise’s NEAR Staking ETP marks a significant milestone for institutional adoption of the protocol, allowing regulated investors to gain exposure to NEAR’s staking rewards through a traditional investment vehicle.Technical analysisNEAR has experienced a substantial decline of $0.124 (5.42%) over the 24-hour period from 3 July 15:00 to 4 July 14:00, with price dropping from $2.294 to $2.170. The asset…

Here are some tips to make your content retrieval-ready:Ensure every section can stand on its own because the AI may lift it without the surrounding contextUse clear, descriptive headings that act as signpostsInclude bullet points and numbered lists—they’re ideal for summaries and direct answersAdd tables to show comparisons (like pros and cons or feature specs)Use internal anchors or jump links to reinforce modularityStart each section with a concise, answer-first summary before expandingThis article follows that structure. Retrieval-optimized content tends to be more scannable, actionable, and aligned with how AI systems and readers navigate information today.3. Become a primary source, not…

We are proud to share that we closely collaborated with the United States Secret Service (USSS) on an extensive investigation into a crypto fraud scheme. Fraudsters used social engineering techniques to build trust with victims over time, an approach commonly known as “pig butchering.” This joint effort resulted in the largest-ever crypto seizure by the USSS, totaling approximately $225 million. The USSS investigation targeted sophisticated fraud rings that prey on individuals, luring them into fake cryptocurrency investments. Victims of pig butchering schemes are gradually encouraged to deposit increasing amounts, only to eventually discover their funds have been stolen. The $225…

Spring 2025 turned out to be a truly dynamic period for InstaForex. We participated in a series of key events around the globe, and one of the season’s highlights was the Traders Fair Philippines 2025, held on May 24 in Manila. Our company took part as a Grand Sponsor, reaffirming our leading position on the international stage. High-Level Presence Traders Fair Philippines is not just an exhibition – it is one of the main platforms for communication among financial professionals in Southeast Asia. This year, it brought together thousands of traders, investors, and representatives of major brokerage brands and fintech…

Asking for budget to attend a conference can sometimes feel awkward.You don’t want to sound like you’re pitching a fun work trip, and you want to show that MozCon is a strategic investment for the business. So, how do you do this?Over the years, we’ve helped hundreds of marketers get buy-in, and we know exactly what managers need to hear.In this guide, you’ll get a foolproof pitch kit to help you make your case confidently and move from “maybe” to “pack your bags!”A tip: Speak to the solutions and outcomes tied to business goalsWhen you pitch MozCon, remember that your manager…