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Home»Online Money»Amazon Announces NBA Studio and Black Friday Game
Amazon Announces NBA Studio and Black Friday Game
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Amazon Announces NBA Studio and Black Friday Game

adminBy adminOctober 30, 2024No Comments3 Mins Read
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According to Carney, Amazon will host over 66 regular season games, the NBA’s Emirates Cup in-season tournament, and playoff games. The rights also bring WNBA games, including the Commissioner’s Cup tournament and WNBA Finals. 

Amazon's Danielle Carney and Adweek's Bill Bradley
Amazon’s Danielle Carney tells ADWEEK’s Bill Bradley how the streamer plans to woo NBA advertisers.Courtesy Ivan Piedra Photography

More details to come

Additionally, Amazon is set for some very specific perks in its NBA deal, according to the 82-page agreement that was released on Tuesday as part of a lawsuit by current NBA rights holder Warner Bros. Discovery—and obtained by Awful Announcing, the Athletic, and others.

As shown in the documents, many of the streamer’s games are played on Thursday and Friday—though it gets some Saturday games—and it gets all of the playoff play-in games, as well as nine to seventeen games in the first or second round.

According to the agreement, Amazon’s sports brands solutions team already plans to import TNF features, including X-ray, rapid-recap, and key plays to its NBA coverage, as it attracts advertisers. The documents said that certain features, including AI-driven visualizations, AWS data, NBA-branded Amazon boxes, and shoppable content (including NBA merchandise), were awaiting approval.



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