Ali brings proven leadership across fintech, energy, and global markets. He now joins COINPAYMENTS to lead its next phase of strategic growth.
Leadership That Matches Our Mission
We’re excited to welcome Ali Rafi as the new Chief Executive Officer of COINPAYMENTS.
Ali joins at a pivotal time as we continue expanding our global footprint, strengthening compliance, and broadening our crypto payment solutions for merchants worldwide.
With a history of leading complex operations and building strategic partnerships, he brings the focus and clarity needed to guide us through rapid change.
He will guide our expansion strategy, and strengthen the long-term value we deliver to merchants and partners.
Why Now?
Ali’s appointment comes as we prepare for major opportunities ahead — from launching in new markets to aligning with evolving regulatory frameworks like MiCA in Europe. His leadership will support infrastructure growth, deepening merchant trust, and accelerating product innovation across our key business segments.
With rising demand for trusted crypto payment infrastructure, we’re focused on long-term growth. Ali’s global perspective and operational expertise are exactly what we need to help shape the future of commerce, starting today.
Meet Ali Rafi
Ali has held senior roles across high-performing companies, delivering results in fintech, energy, and global sport.
- CEO, Tune Middle East – Led the company’s regional expansion and oversaw a diverse portfolio that included payment services and fintech solutions.
- Commercial Director, Team Lotus and Caterham F1 – Managed group-level commercial strategy and global partnerships in the motorsport space.
- President & Advisor, D.Energy – Supports strategic development at the intersection of sustainable energy and blockchain innovation.
Throughout his career, Ali has consistently delivered measurable business outcomes in fast-paced, environments, helping organizations adapt, scale, and deliver measurable growth in regulated markets.
As the cryptocurrency and digital payments landscape continues to evolve, I look forward to guiding COINPAYMENTS into its next chapter of innovation and growth.” said Ali
Looking Ahead
Ali’s appointment signals our continued commitment to building the future of crypto payments — one that is fast, intuitive, compliant, and globally connected.
With Ali’s leadership, we’re focused on delivering smarter tools for merchants, expanding into new markets, and reinforcing the infrastructure behind crypto-powered commerce.
We’re excited for what’s ahead.
Want to get in touch with Ali? Reach out to ali.rafi@coinpayments.net or find him on LinkedIn.
